Cybernetics × accounting
A firm is a feedback loop.
Its books are the sensors.
The balance sheet is the state of the system: what sits in each tank right now. The income statement and the cash flow statement are two instruments watching flows over a month. One watches the profit tank, the other watches the cash tank. They disagree for good reasons, and those reasons are where firms live or die.
You run a small company that sells DIY thermostat kits. You are the regulator: you set the levers, the market pushes back, the ledger records it, the statements report it, and you steer again.
Levels each adds one mechanism and one idea
- Disturbances
- Your levers
- Firm & market
- Ledger
- Statements
- You compare